Quality delivery improves customer loyalty.
The buying experience dramatically improves when they open a package to discover products exactly as they expected.
To be honest, anyone of us would be more likely to understand damage to a paperback book we ordered off of Amazon over the newest iPhone we ordered.
Easy access to purchase and parts with the hassle of foam peanuts and bubble wrap is also a real plus, as is the easy removal of contents with the hassle of containers within containers. And easily recyclable materials make everyone a little happier.
In the face of increasing shipping rates and reports of product damage, some things are clear:
- The right packaging pleases customers, lowers shipping costs, and reduces returns of damaged purchases.
- Containers should be rigid and large enough to allow room for adequate cushioning material on all sides of the content.
- Fragile articles should be wrapped separately. Each piece needs proper separation from each other and clearance from the corners and sides of the box.
- Impressive packaging will differentiate retailers who want to create loyal brand advocates, offering a retailer an advantage over 80% of the market.
To keep it simple, as logistics shippers switch to a density price model, retailers are best advised to select quality containers. They are smart to insulate and protect contents in the most cost efficient and secure way.
That’s exactly what foam-in-place packaging does.
Foam-in-place systems fill the space fully with a customized cushion that molds itself around the product it is protecting – sharp edges, corners, odd shapes, and all.
This happens when two liquid chemicals are injected into a high density polyethylene bag; once this happens, the reaction begins to “foam” and expand to surround the item, filling the void between the container and the product, creating a completely custom protective shell.
The product is securely seated in a pocket of protection. Parts and other peripherals are nested in their own specific inserts, and when you receive your package, everything is easily removable; no concern for scratches or damage, nor for packing peanuts your dogs or kids will find and scatter.
As basic as it might sound, many facilities were using 20th century technology to package 21st century products because they were
trying to avoid spending extra capital on upgrading their packaging. But sometimes it takes moving your packaging into the 21st century to ensure that your products arrive to your customers undamaged and that your brand and reputation are not tarnished by a shipping company’s 10% damage statistic.
IPS Packaging offers a full range of Foam-in-Place packaging systems.