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You know how you feel about your packaging. But, have you thought about how your customers feel about your packaging? And does it even matter? Apparently – the answer is yes. I ran across this really interesting study conducted by one of our vendors. The goal of the study was to measure consumer emotional response to different protective packaging mediums. While some of the results may not be surprising, some were and some are really good food for thought as you…
A pharmaceutical company was looking for a green solution to replace their current foam-in-place polyurethane void-fill. When first hearing about air pillows for a solution, they were skeptical. Traditional air pillows are not typically recognized as being environmental or biodegradable.
A major national retailer of clothing, accessories and apartment items for young men and women previously had transitioned the fulfillment packaging for one of its brands. The clothing retailer made the switch from corrugated shippers and air cushioning to padded mailers from Sealed Air.