Category: Industrial & Kraft Papers Case Studies

How are your customers reacting to your packaging?

You know how you feel about your packaging. But, have you thought about how your customers feel about your packaging? And does it even matter? Apparently – the answer is yes. I ran across this really interesting study conducted by one of our vendors. The goal of the study was to measure consumer emotional response to different protective packaging mediums. While some of the results may not be surprising, some were and some are really good food for thought as you

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