As consumer trends shift over time, there are some consistent factors that only continue to grow more popular among consumers.
One of the latest trend inspired a major groundswell of new packaging strategies meant to better appeal to user demands: transparent packaging. You’ve probably walked through the grocery store and noticed that more and more brands are switching to this crystalline packaging. Perhaps you, like throngs of others, tend to gravitate to this packaging. I know I tend to.
Wall Street Journal reported that many types of food packaging are being cleared up. Progressively, companies are taking the added time and effort to present their consumers with product packaging that will display the nature of the product: high-quality and healthy. After all, we want to be reassured that what we are putting into our bodies will do what it claims it will do, right?
Typically, packaging doesn’t break the mold, as companies are content to keep it within easy-to-control paradigms of development. However, an increasingly common production style – disruptive packaging – is drawing more attention than expected in the current market, and more companies than ever are taking notice. One of the foremost reasons why disruptive packaging is growing in popularity comes from Design Week. Citing a study from packaging supplier Smurfit Kappa in collaboration with eye-tracking company EyeSee, it was found that packaging specifically created and designed to “stand out” from among a crowd, was noticed by 76 percent more shoppers in the vital first five seconds they spend to view a shelf full of products.
An overwhelming part of the equipment market comes from the success or failure of the products it’s meant to work with. Luckily, Plastics News reported that there should be a prime market for further advances in the near future. Recent surveys of gross domestic product in the United States saw real GDP expand by 4 percent in the second quarter, which is considerably faster than most analysts predicted. This news, along with predictions for GDP to remain high (above 3 percent) through the end of 2015, is bolstering confidence in the overall equipment market. With this added confidence in the market, companies can move forward with capital expenditures with ease. Surveys indicate that about 70% of equipment purchases are made within the last quarter of the year.
Packaging trends are increasingly focused on improving companies’ bottom lines by removing weight from materials, working to help improve the long-term standards of ecologically-focused planning and to lower the shipping costs many companies suffer in their average business day. Minimalist packaging is the latest long-term trend that’s being seen in the packaging industry as a result, according to TechLi. So what exactly does minimalist packaging look like, you may be asking. Here are some examples that may resonate some commonalities with you.
According to a recent Ken Research report, the global beverage and food packaging market has been growing at a compound rate in the last half-decade of about 2.5 percent from 2008 to 2013. In the next few years, that number will continue to rise. By 2018, the market itself will see an increased pace of growth, at around 3.1 percent, creating an overall market value of $380 million. In particular, the rigid plastic segment is expected to post the largest overall gains at a growth rate of about 4.2 percent during the period. Paper and cardboard products will represent about 19 percent of the food packaging market by 2018.